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Case study

Competitor Insights for Superior Marketing Strategy

Industry: FMCG Region: Western Europe Technology: Java, Spring framework Volume: 0.5 man years
The Challenge
Competitors’ actions are a valuable source of knowledge for businesses aiming to lead and succeed. But spending hours collecting and deciphering competitor data can be overwhelming.
Our Mission
A major German manufacturer of household chemicals was looking for a solution to relieve the burden of competitor monitoring. We built a new application to monitor changes and updates on competitor websites and share the accumulated insights with the app owner.
The Solution
Our solution helped the client optimize performance, increase productivity, reduce expenses, and create impactful marketing campaigns when competitors least expect them.
Enabling Data-Informed Marketing Decisions
Developed the application to collect all updates, changes, and removal of data on 100 competitor websites.
Set up email notifications to inform the app owner of the website changes.
Provided the client with a robust and simple way to keep track of competitor marketing activities in real time.
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